Summary
This study examines the relationship between serious leisure and user innovation, analyzing data from a consumer behavior survey. The results show a positive correlation between serious leisure engagement and diverse product experiences and early adoption of new products.
Highlights
- The study explores the relationship between serious leisure and user innovation in the hobby domain.
- Serious leisure is defined as the systematic pursuit of activities by amateurs, hobbyists, and volunteers.
- The study uses the Serious Leisure Inventory and Measure (SLIM) to assess serious leisure engagement.
- The analysis reveals a positive correlation between serious leisure scores and various sports experiences.
- No significant correlation is found between serious leisure scores and information exchange with other consumers.
- A moderate positive correlation is found between serious leisure scores and new product purchase/adoption speed.
- The study suggests that serious leisure practitioners may act as consumer innovators for products related to their hobbies.
Key Insights
- The study highlights the importance of considering the hobby domain in user innovation research, as it is an area where consumer innovation frequently occurs.
- The findings suggest that serious leisure engagement is related to innovative consumer characteristics, such as diverse product experiences and early adoption of new products.
- The study reveals that serious leisure practitioners may have characteristics similar to lead users, who are known to drive innovation in various fields.
- The research suggests that the serious leisure concept can be applied to the fields of consumer behavior and marketing, providing new insights into consumer motivations and values.
- The study's results have practical implications for businesses, as they can use surveys from the perspective of serious leisure to develop approaches for discovering lead users.
- The research highlights the need for further exploration of the relationship between serious leisure and consumer innovation, including the examination of domain-independent factors.
- The study's findings contribute to the understanding of the maker movement and its connection to serious leisure, highlighting the importance of considering the motivations and values of consumers who drive this movement.
Mindmap
Citation
Abe, T., & Morita, Y. (2024). An Analysis of the Relationship Between the Characteristics of Innovative Consumers and the Degree of Serious Leisure in User Innovation (Version 1). arXiv. https://doi.org/10.48550/ARXIV.2412.13556